Why Outsource Sales And Marketing Function

To ASAP?

We partner for the project's entire lifecycle

not just a launch support

We ensure credible commitments and transparency during the sales process

Ensuring not just numbers but an enduring brand-value the prospects/customers for the developer

We empower your decision making

Not just that, we share the responsibility of market-intelligence, lifestyle - design and price-discovery till the end of the project's lifecycle with our proven competence.

An unmatched penetration and reach across CPs in varied geographies

An asset that can be widely acclaimed for our distinction - Swapnil Patil, one of the two founders of ASAP was Secretary, National Association Of Realtors (NAR) from 2018 to 2021.

Instrumental in resurrection

Projects that have not performed up to
expectations over time, we bring in
our experience and expertise

Being ASAP

Swapnil Patil

Founder & CEO

Prrashar P Kamra

Director

The year - 2008. A Monday afternoon. Swapnil Patil was working at HSBC (Private Banking). He had an intriguing observation. HNI's were investing close to 70% of their wealth in real estate. Contrary to other asset classes were qualified wealth managers would assist in investment decisions. While real estate investments were dependent on unorganised brokers without access to top notch information, acumen or technology.

Swapnil Patil, soon (2009) quit his comfortable job and founded a real estate management start-up. Quickly scaling to ‘Complete Project sales and Marketing Management (Sole Selling Mandates)’.

Swapnil Patil

Founder & CEO

Prrashar P Kamra

Director

Meanwhile, Prrashar P Kamra, a second generation realtor was managing a quasi-real estate debt fund of almost Rs 200 crores. Both NRI investors and developers trusted his acumen in finance and realty. Together, Swapnil Patil and Prrashar P Kamra found that by evolving ‘real estate sales’ - they could transform the way in which real estate was being sold in India's real estate arena. The story has come far since. Proven across several projects - cumulating Rs. 2000 crores in business. The key being a transformation to customer-centricity approach. Underpinned on a consistent sense of value and values.

Stories at ASAP

When things got tough at BKC Annex from Omkar Realtors, what happened next?

The project had a great launch in 2016. But couple of years later, the markets went south. There was financial trouble as well. The sales at the site had almost dried. The construction activity was slow which raised multiple questions in the mind of buyers and brokers. The project had construction finance from a large fund and as the cash flow from the project had dried up, the developer was not able to service the debt which was putting enormous pressure on him and the financial institution was coming hard at him.

ASAP took over and within two months - it grew from 2-3 walk-ins a month to almost 120 walk-ins a month. Good sales numbers, funds followed. With fund-flow, construction activity revived too. The developer completed the project in less than 8 months, squaring off the debt


How Tulasi (Mulund) from 'Techno Group’ sold out in 5 months against landmark projects?

The micro market faced stiff competition from Giant real estate brands like Oberoi realty, Piramal Realty, Runwal developers, and Kalpataru offering large integrated townships with a bouquet of amenities. The difference here again was 'consumer insights' into the specific pain-points of the buyers. This understanding enabled apt placement of the project and a strong buyer-connect. It sold out in 5 months. Resulting that the developer could service his debt.

way ahead of time - enhancing the credit rating considerably.




How 'Anchor Park’ (Vasai) From 'Anchor Realty' sold 250 apartments in 6 months?

It started with consumer insights based on a personalised market research. Not by a research firm. But by Swapnil Patil and Prrashar P Kamra themselves. That set the tone. A little realignment of the project's position. And consumer embraced their dream home








Stories at ASAP

When things got tough at BKC Annex from Omkar Realtors, what happened next?

The project had a great launch in 2016. But couple of years later, the markets went south. There was financial trouble as well. The sales at the site had almost dried. The construction activity was slow which raised multiple questions in the mind of buyers and brokers. The project had construction finance from a large fund and as the cash flow from the project had dried up, the developer was not able to service the debt which was putting enormous pressure on him and the financial institution was coming hard at him.

ASAP took over and within two months - it grew from 2-3 walk-ins a month to almost 120 walk-ins a month. Good sales numbers, funds followed. With fund-flow, construction activity revived too. The developer completed the project in less than 8 months, squaring off the debt


How Tulasi (Mulund) from 'Techno Group’ sold out in 5 months against landmark projects?

The micro market faced stiff competition from Giant real estate brands like Oberoi realty, Piramal Realty, Runwal developers, and Kalpataru offering large integrated townships with a bouquet of amenities. The difference here again was 'consumer insights' into the specific pain-points of the buyers. This understanding enabled apt placement of the project and a strong buyer-connect. It sold out in 5 months. Resulting that the developer could service his debt.

way ahead of time - enhancing the credit rating considerably.




How 'Anchor Park’ (Vasai) From 'Anchor Realty' sold 250 apartments in 6 months?

It started with consumer insights based on a personalised market research. Not by a research firm. But by Swapnil Patil and Prrashar P Kamra themselves. That set the tone. A little realignment of the project's position. And consumer embraced their dream home








ASAP is a Vision

Creating a favourable eco system to delight all the stake holders of the business viz Consumer, Developers, Channel Partners and Financial Institutions to streamline, fast-forward and achieve their respective goals.

Core Team

Swapnil Patil

Founder & CEO

Prrashar P Kamra

Director

Varshaa P Kamra

Director - Human Resources

Renuu Nichanii

Asst. Vice President - Sales

Haji Shaikh

Head - Channel Sales

Awards & Recognition

Naredco
National Association of Realtors, India - NAR
National Association of Realtors, India - NAR
Developers & other Organisations
Developers & other Organisations
Naredco
National Association of Realtors, India - NAR
National Association of Realtors, India - NAR
Developers & other Organisations
Developers & other Organisations